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In Belém, aparelhagem party banners are now selling as fanny packs

Style · Business

Article • • 2 min read

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At the busiest craft fair in the city, the loud lettering made to advertise sound-system parties is being stitched into one-off accessories. Behind the supply is a family already in the banner trade.

Fanny packs made from colourful aparelhagem party banners on display at a craft fair stand in Belém

Photo: Jader Paes (crédito indicado na matéria do DOL)

On a shared stand at the 14th Feira de Artesanato do Círio in Belém, the fanny packs are the loudest thing on the table: saturated colour, oversized letters, no two alike. They belong to Aleson Ferreira, an artisan who runs the label O Ferreira, and they're made from aparelhagem banner material. The aparelhagem is the giant, lit-up sound system at the heart of tecnobrega parties in Pará, and the banners are the posters that announce those nights across the city.

Ferreira sells from a stand split with Copimar and Flomar, a cooperative and an association from Muaná, on Marajó island. According to the news portal DOL, the fanny packs go for R$ 115 and the tote bags for R$ 90.

[01]

Every piece carries its own colour and lettering

The tote bags measure 60 by 40 centimetres and come with a cotton strap, as reported by the Agência Sebrae de Notícias Pará, a news agency. The fanny packs are lined with denim. Each piece comes out with different colours and lettering, and Ferreira treats that variation as the point.

"Cada pochete vai ter uma assinatura de cor e de letra diferente" ("Every fanny pack will carry its own signature of colour and lettering"), Aleson Ferreira, artisan behind O Ferreira, to DOL

That signature is what pulls people in. The fanny pack is the piece that draws the most buyers at the fair, according to the same reports. A design language built to be read from across a street, all bold type and hard colour, turns out to work just as well at arm's length, strapped across a chest.

Artisan Aleson Ferreira holding a fanny pack with big printed letters at the Círio craft fair

Photo: Unsplash/Ricardo Gomez Angel/Unsplash

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The banners come from his uncles, who make them

The supply line stays close to home. Ferreira gets the banners from two of his uncles, who work in producing them, so the same family that makes the party posters now also feeds the bags.

He's already thinking past the fanny pack, with backpacks and bags for men and women on his mind. For now, the range is two pieces, each one carrying a fragment of a night out in Belém.

It's a small case, but it shows street material picking up a maker's name and a price tag.

aparelhagemBelémupcyclingtecnobregacraft fair

Sources: DOL (portal, Diário Online) · Agência Sebrae de Notícias Pará (agência)

Photo: Jader Paes (crédito indicado na matéria do DOL) · Unsplash/Ricardo Gomez Angel/Unsplash

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